Our qualitative and quantitative market research makes use of the entire spectrum of VR, delivering unbeatable value:
In the case of operational and strategic challenges, we help to efficiently and effectively develop a solid basis for decision-making. We create the platform that enables:
We are readily prepared through:
At VR INSIGHT, the answer to your challenge is in our focus. The targeted use of modern technology is equally as important to us as our motivated team, consisting of experts from: market research, advisory and implementation In order to offer customized solutions for branded goods and retail companies.
We help our partners successfully market their products and services through different approaches that can optimize the addressment of shoppers in a relevant purchase environment. For example: Conceptualised virtual environments allow the chance to quickly and tangibly experience shopfitting. The Virtual Sales environment also offers an ideal platform for collaboration between the trader and the producer in a new environment.
We combine modern technology with years of experience in areas of Management Shopper Insights and of course, Virtual and Augmented Reality.
VR INSIGHT captures how success looks in the eyes of the shopper. Using real shopper routes and heatmaps, we record the results of shelf-impact and the visibility of products and make the data easily accessible.
The findings that VR INSIGHT presents sheds light on building a structured business strategy that can withstand a real implementation. This is achieved through findings based on observations and not assertions.
The virtual purchasing environment is created by our developers with a deep understanding of the market and it’s shoppers. With a high implementation quality the purchase experience increases and with it the resilience of the findings.
We create our 3D models ourselves and with the latest technologies. Only in this way are we able to meet the hardware requirements of virtual reality and the desired visual quality.
We create your individual virtual sales room adapted to you or your product group in the relevant market environment. Depending on the agreement, you can use this space once off or as often as you like.
Actually really easily: Through renting a once-off an existing environment, you’ll be able to easily conceptualise your POS in order to collaborate better with your partners. You could go even a step further and develop one of your departments in order to facilitate an extensive and long-term use of VR.
What’s important is that one starts with the first question - and for a business new technology is must. Then with the experience being operationally applied the ideal integration of VR is made clear.
Where VR will be in 3 to 5 years, or which role VR will occupy in your current business processes we won’t be able to guess. However we are convinced that VR will become standard in daily business, and that companies which gather experience with VR early will be able to get the most out of possibilities of this new technology.
After having your environment created, we will set up the hardware on your PC. With a VR-Ready computer and necessary 3D headset you’ll soon be able to visit your test market as much as you’d like.
If you are interested in being more active with VR e.g. creating your own store in VR that you could easily adjust it to your and your team’s likings. We can develop a VR configurator which allows you to create flexible and independent adjustments alongside the standard environment.
After the virtual environment is created everything goes relatively fast. Depending on the amount of case number and scenarios, a quantitative study usually takes around two weeks.
The creation of a virtual environment takes around two to six weeks. Adjusting an existing environment to your test requirements takes a couple of days depending that the complexity and the extensivity of the adjustment stays achievable.
An extensive Shopper-Survey with examination of the different POS scenarios would take a maximum of 12 weeks.
Most of the time, the shopper reacts normally. Through the high immersion, the shopper switches into a “shopping mode” - During this state the shopper feels at home in VR and makes a realistic purchase.
This has been confirmed by 90% of shoppers who purchase in a virtual market. With the shopping basket being slightly bigger than in reality, it could be the case that a premium product is chosen instead of the usual purchase standard. That being said, these cases do not happen often and can be isolated.
VR INSIGHT was originally born as a collaboration between Brand on fire consulting and VR Nerds to create a virtual selling environment Shopper-Study. Brand on fire are experts on POS and Shopper Insights and VR Nerds leads the development of interactive virtual worlds such as “Tower Tag”.
VR INSIGHT is the end result of merging these two experts to form a new company committedly focused on the continued development of translating Sales Excellence Service into modern technology.