Our virtual shopping environments are the ideal strategic platform for concept development, shop fitting, shopper insights and category management.

 

Use your own virtual (test) market - individual and always open...!

 


Our virtual shopping environments are the ideal strategic platform for concept development, shop fitting, shopper insights and category management.

 

Use your own virtual (test) market - individual and always open...!

 


What we offer!


Relevant digital solutions for retailers and manufacturers


We develop relevant digital solutions for retailers and manufacturers to continuously optimise their sales processes - Enabling Sales Excellence - with Leading Edge Virtual Reality technologies.

Our solution landscape offers the right approach for different challenges. Each solution can be used individually - but also in combination. The solutions can be used with accompanying services or integrated into your own infrastructure.

Complementary services include 3D modelling and the implementation of VR showrooms.

 

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Relevant Shopper Insights with MIMIR


Our MIMIR solution makes it possible to generate robust shopper insights in a realistic shopping environment.


Product & design or display tests, POS & category concepts or, for example, placement variants can be implemented fully interactively and highly immersive in MIMIR in interviewer-led studio tests.

Maximum flexibility and fast study runtimes, as well as complete control of the virtual study environment are some of the many advantages of Mimir.

 

More about Mimir

Move around the virtual environment with the mouse and get a first impression!

Relevant Shopper Insights with MIMIR


Our MIMIR solution makes it possible to generate robust shopper insights in a realistic
shopping environment.


Product & design or display tests, POS & category concepts or, for example, placement variants can be implemented fully interactively and highly immersive in MIMIR in interviewer-led studio tests.

Maximum flexibility and fast study runtimes, as well as complete control of the virtual study environment are some of the many advantages of Mimir.

 

More about Mimir

Move around the virtual environment with the mouse and get a first impression!

Our solutions
Our solutions


Mimir

Shopper Studies
& POS Visualisation



Studio-based implementation of shopper studies in an individually adapted virtual test environment in a relevant shopping context (such as grocery, petrol station, drugstore, pharmacy, etc.).


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Sindri

Planogram creation
& Shelf planning



Playfully easy space management with direct connection to our solutions Mimir and Ygg




READ MORE



Ygg

Shopfloor-Planning
& Shopfitting



Visually supported store planning in virtual reality enables the organisation of areas & shelves as well as the digitalisation of sales areas.


READ MORE


A wide range of possibilities

Everything from one source


As a full-service partner, we create all 3D product models & environments ourselves to meet the highest quality standards.

 

Exemplary areas of application are also:


Lively presentation of marketing or sales solutions at internal events or meetings

Training of employees, e.g. for the transmission of CM guidelines to the field service or for the team challenge in VR (gamification)

A wide range of possibilities

Everything from one source


As a full-service partner, we create all 3D product models & environments ourselves to meet the highest quality standards.

 

Exemplary areas of application are also:


Lively presentation of marketing or sales solutions at internal events or conferences

Training of employees, e.g. for the transmission of CM guidelines to the sales force or for team challenges in VR (gamification)

We


Who is behind VR INSIGHT?


Founded by experts in technology (VR experts from the beginning) and shopper marketing & shopper insights for the FMCG industry.

We listen carefully and understand our customers - our solutions are developed precisely for their needs and are subject to agile, permanent further development.

A young team full of commitment and the firm belief in doing the right thing for you.

  • "With the VR approach, we've found a modern and rapidly evolving technique that helps us explore a variety of issues related to placement and product design in a high-quality, as well as simple and fast way, and visualize results."
    Thorsten Westphal
    Geschäftsleitung Vertrieb (SCHWARTAUER WERKE GmbH & Co. KGaA)
  • "VR Insight opens up completely new analysis possibilities for us with virtual reality. For example, designs and new products can be tested in a realistic setting even before they are ready for the market."
    Felix Hellmich
    Head Category Management (Ornua Deutschland GmbH)
  • "Since we are always on the lookout for innovative ideas at the POS, the offer from VR Insight convinced us. Together, we hit the mark with the VR search game: In the participating stores, both retail partners and shoppers were enthusiastic! A great event!"
    Lars Theurich
    Head of Shopper & Customer Marketing (Rügenwalder Mühle Carl Müller GmbH & Co. KG)
  • "We are now able to test our products in the market environment in a permanently cost-efficient and realistic way thanks to this forward-looking solution from VR Insight. A great tool that we are now using throughout the group."
    Claudia Burgdorf
    Group Head Consumer and Market Knowledge (Rotkäppchen-Mumm Sektkellereien GmbH)
  • Mario Benedikt
    CEO Getränke Hoffmann GmbH